Projects
Avelyn FitzGerald’s recent projects showcase her ability to create impactful branding and design solutions, as well as provide tailored coaching services for individuals and businesses. Avelyn’s approach is collaborative and personalized, ensuring that each project meets the unique needs of the client. Peruse the website and get in touch to see how Avelyn’s expertise can elevate your brand and help you achieve your goals.
pure presence
Client projects are the heart and soul of my work. Recently, I had the honor of creating a website and branding package for a gifted yoga instructor and women's coach. We worked together to bring her unique vision to life, collaborating in a way that allowed us to create a design that reflects her business and her spirit. I was thrilled to include a hand-painted logo into the project, which really gave her branding something extra special. Take a moment to see the final design and experience the passion and attention to detail that I bring to every project.
Mimi's Attic
Mimi's Attic is an ongoing client relationship that I cherish. We share the belief that supporting local makers and artisans while implementing sustainable practices is the key to a thriving community. Our partnership allows Mimi's to showcase these values with a consistent and successful marketing strategy. Over the past 3 years we have created a cohesion of brand design across platforms, developed targeted marketing collateral, nurtured a 5k email list, and expanded the Local Maker program. It is an honor and a pleasure to collaborate and foster a community-focused business model.
Yen Ospina
Yen Ospina is an artist who collaborated with Gap, Inc. on a limited series of tee shirts celebrating Latinx History Month in 2021 and 2022. I advised on the negotiations and contract details, to assure fair compensation. In 2023 I was honored to write their artist statement for their first solo show. Additionally,
I edited their artist bio for use across various media platforms. Watching my clients succeed and grow their careers is what makes my job truly rewarding.
Neon Shadow Collective
Applying my skills in social media and business coaching, I took on the challenge of creating a passive income stream for a collective of independent artists. Through my coaching, the artists were able to learn new skills and techniques to market and sell their art. Despite our best efforts, however, the project did not reach its desired outcome. Nonetheless, the experience provided valuable lessons and insights that will be applied in future endeavors.
daily adventuring
Welcome to my ongoing exploration of print on demand for artists and entrepreneurs. This has been a bit of a passion project for me. As an artist and designer, I am constantly seeking new and innovative ways to help creators bring their ideas to life. There's nothing quite like holding something in your hand that once only existed in your head. Whether you're a seasoned artist or just getting started, I am here to help you navigate the world of print on demand and succeed in selling your products online.
Testimonials
While working together on Neon Shadow Collective, I learned a great deal about digital marketing from Avelyn. I came away from the experience with many new tools and strategies for promoting and distributing my artwork on multiple online platforms that I might not have explored on my own. Self promotion can be a challenge for any artist, so it was extremely helpful to learn the ins-and-outs of online marketing from a seasoned professional.
Zemula Barr, Chicago Art Source, Project Manager
Ave is not just a friend; she's a mentor, a guiding light, and an absolute game-changer for my journey as a full-time artist. I had the privilege of working with Ave since the beginning of 2020, a pivotal moment in my life when I decided to take the leap into pursuing my passion as a career. At that time, I was overwhelmed and filled with anxiety about the various aspects of running a small art business, from crafting my art statement to assembling a captivating portfolio. That's when I turned to Ave for guidance, and I can confidently say that my life as an artist has never been the same since.
Ave and I began working together, and she helped me map out a clear path towards my artistic aspirations. We spent months refining my art statement, polishing my portfolio, and even tackling the intimidating task of reaching out to businesses with eloquent emails. It wasn't long before the magic happened - I received an incredible opportunity to collaborate with none other than GAP, a major player in the fashion industry. This dream collaboration was made possible by Ave's unwavering support and her expertise in corresponding with the company, ensuring that I was compensated fairly for my hard work. But it didn't stop there; Ave used her invaluable connections to safeguard the legality of the contract, ensuring that I wouldn't be taken advantage of in the long run.
The impact Ave had on my life was immeasurable. She became my anchor, helping me overcome the fear and self-doubt that often plague artists pursuing their dreams. Anytime I had a question about art, business, or life in general, Ave was just an email away, always ready to provide me with insightful and invaluable information.
As the years passed, Ave not only empowered me with the tools and knowledge needed to succeed on my own, but she also instilled in me a newfound sense of independence and confidence in my abilities. I cannot express how much I cherish her guidance in helping me transition from a hesitant beginner to a self-assured, independent business owner.
Ave isn't just someone I recommend to my fellow artist friends who aspire to go full-time; she's the person I wholeheartedly vouch for. Her dedication, wisdom, and unwavering support have been instrumental in my journey, and I stand by the fact that she is a transformative force for anyone embarking on the path to becoming a successful full-time artist. Thank you, Ave, for being the guiding star in my artistic journey!
Yen Ospina, Business Owner, Independent Artist