The Full Story

I’m Avelyn FitzGerald, and I believe that every brand, project, and idea has a story—one that shapes how the world sees it and, more importantly, how it sees itself. My passion lies in uncovering that story, refining it, and helping you bring it to life with clarity, beauty, and purpose.

I’ve always been drawn to the way we communicate—through words, through visuals, through the choices we make every day. I trained as an artist in college and studied abroad in France, where I spent as much time studying language and etymology as I did sketching in cafés. I’m an avid reader, a photographer of flowers, and a lifelong traveler with a mild obsession for design, color, and all the small details that make something feel just right.

That same curiosity and creative energy shape my work. With a background in content creation, branding, and workflow consulting, I’ve helped shape the voices of over 100 websites across nearly as many industries. I blend creativity with practicality, ensuring that branding isn’t just about aesthetics—it’s about strategy, alignment, and impact.

I approach every project with a simple but powerful framework:

What story are we telling?

What story do we want to tell?

How do we bridge the gap between the two?

If we work together, expect a mix of joyful enthusiasm, deep reflection, and intentional design. I’ll offer objective insights, big-picture thinking, and maybe a few delighted squees when inspiration strikes. Oh, and I will never turn down a cup of coffee.

If you’re ready to reshape your narrative and build something extraordinary, let’s make some magic together!